ABC listen App
Role
Product Designer
Year
2021 – 2022
Product Team
Darren Cox Engineer Daniel Terrier Engineer Iain Draper Engineer Sabari Priya Quality Assurance Emma Gogolewski User Research & Strategy Alex Bilbie-Clarke Product Manager
Overview
Weekly streams
3m
Weekly active users
500k
Radio, Podcasts, Music, News & Audiobooks.
With an explosion in podcast consumption and an ever growing audience year on year. The ABC listen App required an experience overhaul that kicked off in early 2021.
I helped redefine the App from the ground up by creating a digital identity inspired by the Braun RT 20 radio. I took the radio designed in the 1960s by Dieter Rams and used it to inform the creative direction of both mobile and tablet Apps. I leant on the idea of a 'mantlepiece radio' throughout the project to help guide product experience decisions.
This work is now being adopted by other teams, becoming a more global way to present audio to ABC users.
What we did
User research
Vision and strategy
Concept design and brand evolution
User testing
iOS and Android design and development
Mobile and Tablet design and development
Dark mode support
What I learnt
Know your history
The problems we're all trying to solve, for the most part, have already been solved. Being aware of what has come before us is important. Using products created in a pre-digital world can be a powerful way to inspire simplicity.
Do you
This project commenced during the pandemic. I realised I am a better creative problem solver in the evening.
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