ABC iview Website

Role

Product Designer

Year

2020 – Present

Product Team

Stuart Flanagan Lead Engineer Natalia Laban Engineer Norman Vo Engineer Alamelu Annamalai Quality Assurance Phil Banks Strategy Josh Akmens Product Manager 

Overview

Weekly streams

1.5m

Weekly active users

240k

Accessible news & entertainment for Australia.

In 2020, the iview website needed modernisation to prepare for mandatory user login scheduled for 2021. At the time, iview was quite text-heavy, wasn't responsive, and lacked cohesiveness with other ABC websites.

To bring it in line with audience expectations, we took every component, modernised them one by one, and then released it in two stages over 12 months. We also took the opportunity to visually align with the wider collection of ABC websites. This enabled a shared product strategy across the portfolio.

What we did

Strategy

Concept design

Design and development of first release

Iterative design and development releases

What I learnt

Positioning products within an ecosystem

Understanding how people engage with the same product across a range of devices is something that is often overlooked chasing consistency and speed to market. Being very aware of how every touch point fits into people's day to day has opened new doors for me.

Time of day

This was the first project I have worked on where time of day was strategically designed for.