ABC iview Website

Case Study

An accessible experience enabling 1.3 million weekly Australian streams.

Overview

In 2020 the iview website needed moderinsation to prepare for mandatory user login in 2021. At the time iview was quite text heavy, wasn't responsive and lacked cohesiveness with other ABC websites.

To bring it inline with audience expectations, we took every component, modernised them and then released in two stages over 12 months. We also took the oppurtunity to visually align with the wider collection of ABC websites.

What we did

▪︎ Strategy

▪︎ Concept design

▪︎ Design and development of first release

▪︎ Iterative design and development releases

Outcomes

#1 Australian Broadcast Video On Demand service in 2021.

Shared product strategy across the collection of ABC websites.

Takeaways

There is always an oppurtunity in understanding a platforms differences across an ecosystem.

Time of day influences behaviour, which can be designed for. 

Product team

▪︎ Stuart Flanagan – Lead Engineer

▪︎ Natalia Laban – Engineer

▪︎ Norman Vo – Engineer

▪︎ Alamelu Annamalai – Quality Assurance

▪︎ Phil Banks – Strategy

▪︎ Andrew Bray – Product Designer

▪︎ Josh Akmens - Product Manager