A digital future for ABC TV, with over 3 million streams daily.
In 2019, the tipping point between broadcast TV and video on demand was fast approaching. ABC iview required a modern platform to showcase its content across SmartTV.
This project kicked off in July 2019. A first release was shipped 12 months later, in 2020. Since 2019, I have been responsible for the design direction across SmartTV. We are currently in a consistent iterative design and development cycle.
▪︎ User research
▪︎ Vision and strategy
▪︎ Concept design and prototype creation
▪︎ Prototype testing
▪︎ Development prioritisation
▪︎ Design and development of first release
▪︎ Iterative design and development releases
#1 Australian Broadcast Video On Demand service in 2021.
63% of ABC iview stream starts occuring on TV.
The work is now been used to inform an Android TV rebuild.
Designing in context on different sized TVs was critical.
Finding a way to 'do more with less' is key to designing interfaces across the SmartTV market.
▪︎ Stuart Flanagan – Lead Engineer
▪︎ Norman Vo – Engineer
▪︎ Ailia Rizvi – Engineer
▪︎ Marc Howard – Engineer
▪︎ Ash Srinivasan – Quality Assurance
▪︎ Alamelu Annamalai – Quality Assurance
▪︎ Phil Banks – User Research & Strategy
▪︎ Andrew Bray – Product Designer
▪︎ Bruce Collier – Product Manager
▪︎ Josh Akmens - Product Manager