ABC listen App
Case Study
#1 Australian Radio Streaming App in 2021, with 8 million streams weekly.
Overview
With an ever growing audience and more than one million daily streams. The ABC listen App required an experience overhaul that kicked off in early 2021.
I helped redefine the App from the ground up by creating a digital identity inspired by the Braun RT 20 radio. I took the radio designed in the 1960s by Dieter Rams and used it to inform the creative direction of the App. I leant on the idea of a 'mantlepiece radio' during decision making to help guide product experience.
What we did
▪︎ User research
▪︎ Vision and strategy
▪︎ Concept design and brand evolution
▪︎ iOS and Android design and development
▪︎ Mobile and Tablet design and development
▪︎ Dark mode support
▪︎ User testing
Recognition
Outcomes
#1 Australian Radio Streaming App in 2021.
This work is now being adopted by other teams, becoming a more global way to present audio to ABC users.
Takeaways
Using products created in a pre-digital world is a powerful way to inspire simplicity.
This project commenced during the pandemic. I realised I am a better creative problem solver in the evening.
Product team
▪︎ Darren Cox - Engineer
▪︎ Daniel Terrier - Engineer
▪︎ Iain Draper - Engineer
▪︎ Sabari Priya - Quality Assurance
▪︎ Emma Gogolewski - User Research & Strategy
▪︎ Andrew Bray - Product Designer
▪︎ Alex Bilbie-Clarke - Product Manager
